Privacy Policy
Your privacy and data security are of utmost importance to Pixelpure India Private Limited,. This Privacy Policy explains how we collect, use, and protect your personal data when you use Altrom.in.
1. Our Commitment to Privacy
We respect your privacy and comply with applicable Indian data protection and e-commerce laws, including:
- The Information Technology Act, 2000 (India)
- Information Technology (Reasonable Security Practices and Sensitive Personal Data) Rules, 2011
- The Goods and Services Tax Act, 2017 (GST)
- Consumer Protection (E-Commerce) Rules, 2020
All personal data is collected and used solely for lawful business purposes in line with this policy.
2. Information We Collect
a. Personal Information
Provided during registration, checkout, or support requests:
- Full Name, Email Address, Contact Number
- Shipping & Billing Address, Date of Birth (optional)
- GSTIN (for business customers)
b. Payment & Transaction Information
- Payment mode, billing details, partial card or UPI data
- Transaction IDs, timestamps, and tax-related details
c. Technical & Usage Information
- IP address, geolocation, device type, browser, OS
- Cookies, tracking pixels, and session data
d. Communication Data
- Emails, messages, or feedback shared with support
- Surveys, reviews, or feedback responses
3. How We Use Your Information
- Order Fulfilment: Processing purchases, generating invoices, and managing delivery updates.
- GST & Tax Compliance: Issuing invoices and maintaining audit records under Indian GST law.
- Customer Support: Handling queries, returns, and complaints efficiently.
- Personalization & Marketing: Sending relevant offers and improving your shopping experience (only if you opt in).
- Security & Fraud Prevention: Protecting users through encryption and fraud detection systems.
- Legal Obligations: Complying with laws, court orders, and government requests.
4. Legal Basis for Data Processing
- Contractual necessity (order fulfillment)
- Legal obligation (tax and recordkeeping)
- Legitimate interest (fraud prevention and service improvement)
- Consent (marketing and promotions)
You can withdraw consent for marketing anytime by clicking “Unsubscribe” in our emails or contacting us directly.
5. Information Sharing and Disclosure
We never sell or rent your data. Limited data may be shared only with:
- Service Providers: Logistics, payment, and analytics partners — all bound by confidentiality.
- Legal Authorities: As required by law enforcement or taxation authorities.
- Business Transfers: In case of merger or acquisition, your data remains protected.
6. Data Retention Policy
We retain data only as long as necessary to fulfill legal or business purposes. Under GST law, transaction data may be stored for up to 8 years for compliance and audits.
7. Data Security Measures
- SSL encryption for secure data transmission
- Firewalls and anti-malware protection
- Restricted access controls
- Regular security audits
All payment data is handled by PCI-DSS compliant gateways.
8. Cookies and Tracking Technologies
We use cookies to enhance user experience.
- Essential Cookies: For cart and checkout functionality.
- Analytical Cookies: For performance and traffic analysis.
- Marketing Cookies: For personalized promotions.
9. Your Rights as a User
- Access, review, and update your personal data.
- Request correction or deletion of information.
- Withdraw consent for marketing at any time.
To exercise your rights, email us at tech@pixelpure.in with subject “Privacy Request”.
10. Privacy of Minors
Our services are for users aged 18 years and above. We do not knowingly collect data from minors. If a child’s data is found, it will be deleted upon notification.
11. Third-Party Links
Our site may include links to third-party websites (payment gateways, brand pages). We are not responsible for their content or privacy policies.
12. International Data Transfers
All data is stored within India. If transferred abroad in the future, it will comply with Indian data protection standards.
13. Updates to this Policy
This Privacy Policy may be updated periodically. The latest version will always be available at www.altrom.in/privacy-policy.
15. Consent
By using Altrom, creating an account, or placing an order, you confirm that you have read, understood, and agreed to this Privacy Policy.
